Delpazir’s Grand 75th Anniversary Celebration at Iran Expo 2025

Delpazir’s Grand 75th Anniversary Celebration

Delpazir celebrated its grand 75th anniversary at a 1,150-square-meter booth during the Iran Expo 2025. According to Green Economy reporters, the brand Delpazir, established in 1949 (1328 in the Iranian calendar), held the celebration with two main goals: honoring its 75th anniversary and presenting the Delpazir Horizon Holding as a fully integrated group of companies active in production, distribution, technology, packaging, and commerce.

It is noteworthy that 75 years ago, Delpazir began with a simple yet ambitious dream: to bring high-quality products and delightful flavors to Iranian tables. From the very beginning, the brand’s guiding principles were quality, innovation, and Iranian authenticity. Today, Delpazir is no longer just a brand; it represents a distinct identity.

Over the years, this identity has grown and evolved, transforming Delpazir from a reputable production company into a powerful holding comprising eight subsidiaries across various sectors.

Reasons for Hosting the Celebration:

Given Delpazir’s 75-year journey alongside the people of Iran and its presence on Iranian tables for three-quarters of a century, as well as the development and achievements within Delpazir and its subsidiary companies that elevated it into a full-fledged holding—Delpazir Horizon Holding—this grand celebration was planned and executed to enable direct, face-to-face interaction with the people of Iran and to introduce the holding’s companies.

One of the highlights of the event was the unveiling of the holding’s avatars and showcasing the expansion of the holding into the realm of artificial intelligence.

Event Timing and Location:

Delpazir’s 75th Anniversary Celebration and Introduction of Delpazir Horizon Holding Companies

Delpazir’s 75th anniversary celebration, along with the introduction of Delpazir Horizon Holding and its subsidiary companies—including Kadbanoo, Farsima Novin, Akam Tose’e, SAP, Pegah Distribution, Ayandehsaz, Pakan, and Parsan—was held concurrently with the Iran Expo 2025 from April 27 to May 2, 2025 (8 to 12 Ordibehesht 1404).

The event took place in a 1,350-square-meter space in the Persian Gulf Hall, making the Delpazir Horizon Holding booth the largest at the exhibition. The grand event spanned five days and welcomed over 10,000 visitors who explored the holding’s booths and experienced the company’s legacy, innovations, and achievements firsthand.

Five Exciting Days:

The grand 75th anniversary celebration of Delpazir was meticulously planned and managed step by step from the beginning of 2025 (1404) in collaboration with the Aftab Network and professional event organizers. The holding was allocated a 1,350-square-meter space in the Persian Gulf Hall. Once the design was finalized, the exhibition space and decorations were implemented in a compressed schedule, with the last two days involving round-the-clock work to ensure the venue was fully prepared for the five-day celebration starting on April 27, 2025 (8 Ordibehesht 1404).

On the first day, despite the early opening hours, the exhibition experienced an immense influx of visitors, creating challenges for the service and guest management teams. All holding companies interacted with visitors from Iran and over 30 countries, who came for business meetings, negotiations, and product inquiries. This high visitor volume continued throughout the day. In the following days, particularly at Akam Tose’e, the footfall remained consistently high. According to the company’s CEO, Dr. Save’i, more than 750 meetings with over 2,000 participants from approximately 35 countries were conducted—a remarkable record in exhibition participation.

One of the most exciting highlights was the unveiling of the Delpazir Book, which chronicles the 75-year journey of the brand and the collaboration of its founding partners.

The celebration also featured the presence of the board members and their families, alongside thousands of visitors and media representatives. This grand event took place on the fourth day of the exhibition and received extensive media coverage.

The 75th-anniversary celebration was ultimately a tribute to 75 years of commitment to high-quality production, timely distribution, and respect for the taste and preferences of Delpazir’s customers.

Unveiling of the Group’s Avatars:

One of the most remarkable highlights of this grand celebration was undoubtedly the unveiling of AI-powered avatars for the group’s companies. Thanks to the efforts of Samaneh Ayandehsaz, one of the holding’s subsidiaries, avatars were designed and launched using artificial intelligence and the latest knowledge in the field for all the group’s companies. These avatars provided dynamic, interactive, and real-time responses to visitors’ questions at the booths of each subsidiary company.

This innovation was a key attraction of the exhibition, showcasing the group’s commitment to cutting-edge science and technology across all areas of the organization. Through interactive, two-way communication, every visitor could present their questions and feedback to a fully prepared and responsive AI avatar.

The Book “Rah-e Delpazir”:

The book “Rah-e Delpazir” narrates a unique philosophy and vision of business. Unlike many books that merely recount the biographies of a company’s founders, often following conventional clichés—highlighting successes while scarcely mentioning failures—Rah-e Delpazir presents a tested business model that has evolved over four decades of real-world experience.

Delpazir was not built by a single founder; its founders had no family ties and shared only prior collaboration at the Minoo Industrial Group. Lessons learned from the “Minoo School” were later applied in the business they established, which has now grown into multiple companies, with Delpazir being their most recognized brand. Therefore, the book emphasizes that Rah-e Delpazir is not just a history—it is a philosophy, a perspective, and a vision for business.

Alireza Khodadoust, Director of Loh-e Fekr Publishing (publisher of Rah-e Delpazir), highlighted the following key features of the book in an interview with Green Economy reporters:

• The book begins with a discussion of wealth creation within a free-market economy.

• It then explores the concept of entrepreneurship from the perspective of Delpazir’s founders.

• A prominent example of entrepreneurship—the Minoo Industrial Group—is introduced, as the founders of Delpazir were trained in its management environment. The book details how lessons from Minoo’s management culture were embedded throughout Delpazir, with the “Minoo signature” visible in the company’s practices.

• The chapter concludes with a conversation aimed at analyzing the meaning of entrepreneurship.

A defining feature of Rah-e Delpazir is that it tells the story of an Iranian brand, a rarity in a field often dominated by translated works. Readers gain a local, Iranian perspective on business and brand development.

The book further explores the founders’ partnership model, before delving into personal narratives, company history, and the future vision of Delpazir. A unique concept discussed is the phenomenon of “creating taste”, which goes beyond merely producing products. For the company, shaping consumer taste is central, making this book especially valuable for those interested in establishing partnerships or building a brand.

In summary, Rah-e Delpazir is both a practical guide and an inspirational story, blending business philosophy, entrepreneurial insights, and the legacy of a trusted Iranian brand.